October 3, 2017, Chakan, Pune
Mahindra & Mahindra Ltd (M&M) has forayed into the road construction segment with the launch of its first motor grader - RoadMaster G75. This is the second product under the aegis of its construction equipment (CE) business – the first being EarthMaster backhoe loader. The company will manufacture RoadMaster G75 at its Chakan facility in Pune.
Rajan Wadhera, President, Automotive Sector, M&M Ltd, said, “In line with Mahindra’s vision to provide disruptive products and services for our customers, today we have entered into the fast growing road construction equipment segment with the launch of motor grader, the Mahindra RoadMaster G75.”
The product has been designed and developed in India after an in-depth understanding of the needs of the road contractor fraternity. “Our aim is to liberate them from deployment of various sub-optimal methods with limited mechanisation and thereby improve their productivity. A truly customised solution, the RoadMaster provides an opportunity for maximum equipment utilisation and delivers excellent quality output, increasing the profitability of road contractors,” he stated.
Construction equipment industry in India is estimated at Rs 21,000 crore with about 76,000 equipment sold in the country. Wadhera added, “Road construction industry is moving towards mechanisation and the new motor grader is a step in this direction. We have big plans to expand in the construction equipment market with more products slated for launch in the next few months.”
In developed countries, multilane expressway, state highway (SH) and national highway (NH) account for 60 percent of the road infrastructure, while in India these account for only 6%. On the other hand, in India 139 km of rural roads are built or upgraded every day against 25 km of NH or SH. The motor graders, which are presently used in India, are mostly imported and expensive, and thus are non-viable for most road projects. At the same time conventional graders are too large and hence grossly underused with optimal utilisation only for development of 6 percent roads in India.
With the new motor grader, RoadMaster G75, Mahindra plans to tap this unexplored market with an aim to corner larger pie of the growing road construction equipment segment. “The G75 is a disruptive, category creating motor grader which is set to deliver affordable uncompromised mechanisation. It is most suitable for constructing small to medium roads as well as widening of state and national highways. It is also apt for applications such as embankment or earthwork for laying of railway tracks and levelling of large plots for industrial construction,” said Vinod Sahay, CEO, Truck and Bus Division and Construction Equipment Division, Mahindra & Mahindra Ltd.