Detroit, US, October 11, 2017
US automaker General Motors Co announced that it has acquired LiDAR technology company Strobe Inc. LiDAR technology is used to help self-driving cars identify objects at a distance. As part of the deal, Strobe’s engineering talent will GM’s Cruise Automation team to define and develop next-generation LiDAR solutions for self-driving vehicles.
“Strobe’s LiDAR technology will significantly improve the cost and capabilities of our vehicles so that we can more quickly accomplish our mission to deploy driverless vehicles at scale,” said Kyle Vogt, Founder and CEO, Cruise Automation.
LiDAR- which is short for Light Detection and Ranging- uses light to create high-resolution images that provide a more accurate view of the world than cameras or radar alone. As self-driving technology continues to evolve, LiDAR’s accuracy will play a critical role in its deployment.
“The successful deployment of self-driving vehicles will be highly dependent on the availability of LiDAR sensors,” said Julie Schoenfeld, Founder and CEO, Strobe Inc.
“Strobe’s deep engineering talent and technology backed by numerous patents will play a significant role in helping GM and Cruise bring these vehicles to market sooner than many think.”
Last month, Cruise Automation revealed the world’s first mass-producible car designed with the redundancy and safety requirements necessary to operate without a driver. The vehicle will join Cruise’s testing fleets in San Francisco, metropolitan Phoenix, and Detroit.
General Motors did not specify how much the LiDAR company was bought for.