Hyundai Motor India Limited, which has been stepping up its play at the premium end of the automobile market in India, is looking to launch several models in the mass segment to increase its contribution to parent Hyundai Motor Company’s global sales to around 15 per cent over the next few years. With overall sales — domestic as well as exports — of 6,43,270 units, Hyundai Motor India overtook Europe to emerge as one of the top three overseas bases for the Korean carmaker in 2015. Last year, India contributed 13 per cent to the parent company’s global sales of 49,64,837 units. The company is now planning multiple interventions in the mass segment to boost volumes further and strengthen its presence here over the next two to three years. "We have volume models and models launched to lead our image as a modern and premium brand. This year, we introduced two premium vehicles, the Elantra and the Tucson. We will bring in QXI as a volume model in the entry SUV space... then we can increase contribution from 13 per cent to 15 per cent," Hyundai Motor India Limited Managing Director YK Koo said.