Mahindra & Mahindra has announced the consolidation of its sales and marketing functions and has re-designated Veejay Ram Nakra as Senior Vice President – Sales and Marketing, Automotive Division, with effect from May 1, 2017. Veejay will take over from Vivek Nayer, who has now moved to a strategic role at the Group level within the organisation. Rajan Wadhera, President – Automotive Sector, M&M said, “The long term strategy for our automotive sector is one of Simplicity. This is a process under which we will strive to provide best products and services while keeping the systems and processes simple and lucid. The consolidation of the sales and marketing functions under Veejay is the first such action which has been taken under this initiative."