India’s love for lifestyle biking has led to the 250cc and above motorcycle segment clocking the highest growth in the auto industry. At over 31 per cent growth in the just concluded fiscal — a rate of growth higher than the top gear UV market — this segment is now worth 6,76,227 units, up from 5,15,448 units in FY15-16. In contrast, the overall motorcycle and step through market grew at a modest 3.68 per cent clip in FY16-17. Higher engine displacement motorcycles now comprise 6 per cent of the total motorcycle and step through market, up from 4.8 per cent in FY15-16. Of course, the lion’s share of this segment is cornered by market leader Royal Enfield whose 651107 units comprise 96 per cent of the 250cc and above motorcycle market. Bajaj Auto with KTM and Dominar and Harley Davidson are distant No 2 and 3 respectively. “In 4 years we see this segment becoming around 10 per cent of the motorcycle market in India and it should grow to command 15-20 per cent of the market in time,” said Siddhartha Lal, Managing Director and Chief Executive Officer of Eicher (which owns Royal Enfield). The premium segment is growing in different categories from cars to luxury goods to consumer durables. And motorcycles will follow a similar route, he said.