BMW Motorrad has officially started its operations as a part of the Indian subsidiary of BMW Group and has appointed Navnit Motors as its exclusive dealer partner in Ahmedabad. The dealership is headed by Sharad Kachalia, Managing Director, Navnit Motors.
Vikram Pawah, President, BMW Group India said, “At BMW Motorrad, it is all about what customers can experience with their motorcycles. This is why we don’t talk about model series but about riding experience worlds. Unforgettable moments mean different things to different motorcyclist: For some, it’s the fast loop on the racetrack, for others a challenging ride on country roads, and yet others take their motorbike on long journeys or enjoy their flexibility on daily commutes downtown. But no matter what the focus – Sport, Tour, Roadster, Adventure, Heritage or Urban Mobility – every motorcyclist can find the bike of their dreams in one of these experience worlds. And no matter how different these experience worlds are, they all share BMW Motorrad’s message: ‘Make Life a Ride.’
Presently, BMW Motorrad is in the process of setting up the team and dealer network in India. Shivapada Ray has been appointed as the head of BMW Motorrad in India. In the initial phase, BMW Motorrad will set up dealerships in Ahmedabad, Bangalore, Mumbai and Pune.
Dimitris Raptis, Head of Region Asia, China, Pacific, South Africa, BMW Motorrad said, “BMW Motorrad is one of the world’s most tradition-steeped and successful motorcycle brands. The Motorcycle division is the part of our company that’s firmly anchored in its heritage and will continue to make a contribution to the BMW Group’s success in the future. BMW Motorrad has already become the most anticipated and exhilarating brand to enter India. We see a tremendous potential in this country and we are pleased to introduce BMW Motorrad as a part of the Indian subsidiary of BMW Group.”
As the most innovative manufacturer of premium motorcycles in the segments sports, tour, roadster, heritage and adventure, BMW Motorrad is opening a new chapter of its market strategy in India. BMW Motorrad dealerships in India will display BMW S 1000 RR, BMW R 1200 RS, BMW R 1200 RT, BMW K 1600 GTL, BMW R 1200 R, BMW S 1000 R, BMW R NineT, BMW R NineT Scrambler, BMW R 1200 G S Adventure, BMW R 1200 GS, BMW S 1000 XR which are available as Completely Built-up Units (CBU).
Sharad Kachalia, Director, Navnit Motors said, “With our association with BMW India for more than a decade in the country, we see new opportunities in Ahmedabad with BMW Motorrad. We are confident that we will be able to trigger a new era of motorcycling which expresses a certain lifestyle and manifests the motto ‘Make Life a Ride’. We are excited to engage with our customers and prospects in Ahmedabad and it will be our constant endeavour to make hearts beat faster with the ‘ultimate riding machine’.”
The new showroom is located at, Titanium Square, Thaltej Crossroad and the aftersales facility is located at SG Mall, Thaltej in Ahmedabad. Earlier, Navnit Motors was operating as authorised importer of BMW Motorrad with sales outlet in Mumbai and Bengaluru. The dealership will deliver international standards of Sales, Service, Spare-parts and Business Systems in all processes to ensure that customers receive best-in-class post sales ownership experience.
BMW Motorrad officially started its operations as a part of the Indian subsidiary of BMW Group in 2017. Earlier, BMW Motorrad was operating in India with importers who had sales outlets in Mumbai and New Delhi. Presently, BMW Motorrad is in the process of setting up the team and dealer network in India. In the initial phase, BMW Motorrad has set up dealerships in Ahmedabad, Bangalore, Mumbai and Pune.