With uncertainties like demonetisation and GST behind, the company, which supplies mold release agents to rubber-to-metal bonded parts manufacturers, is bullish on the Indian automotive industry.
With markets of auto and renewable energy buzzing, Chem-Trend, a supplier of release agent to component makers, is planning for expansion in India.” Over the next two years, additional investments are expected
to expand capacity, laboratory and product development facilities that will enable Chem-Trend to work closely with customers in developing new products with faster response time, leading to even further added
value and support for customers to produce high quality parts more efficiently,” the company in a press release.
Chem-Trend, celebrating its 25th anniversary in India, began its operations in India in 1992 through the sale of its Mono-Coat release agent to a rubber-to-metal bonded parts manufacturer. In 2004, Chem-Trend
became a part of the Euro 8.6 billion Freudenberg Group, a German-based collection of companies with a commanding global presence. The manufacturing facility of its Freudenberg Chemical Specialities division
in Mysore manufactures products for Chem-Trend in India. Over the last two decades, the company has expanded the breadth and depth of its team, technical acumen and infrastructure as well as an extended
channel partnership to support its ever-increasing customer base in India, Sri Lanka and Bangladesh.
“Today, Chem-Trend serves a large customer base in multiple industry segments, including die casting, tire manufacturing, polyurethane, composites, thermoplastics, roto-molding and rubber molding. The growth
and sustainability of Chem-Trend India for over a quarter of a century is an indication to the exceptional value delivered to customers through technical knowledge backed by years of shop floor experience and
unparalleled customer service,” said Subramanian Hariharan, VP and GM of Chem Trend India.
Serving auto industry with novel products
Chem-Trend is a global player in the development, production and supply of specialised mold release agents and caters their products to various customers in different sectors such as aerospace, energy, automotive
(motorcycles & motorbikes), construction, mining & industrial, consumer goods, electronics & packaging.
For the auto & auto components industry, Chem-Trend’s product range includes release agents for rubber-molded parts, casting lubricants for high-pressure die casting components (like engine and cylinder blocks),
manufacturing aids for tyre moulding & curing and process aids like purge compounds and cleaners for thermoplastics components used in cars & motorbikes.
“The auto component industry is the single largest market for us. With a low penetration of automotive population and a rising per-capita income, we see the demand from this industry to grow exponentially in
future. With the recent uncertainties like demonetisation and GST behind, the Indian automotive market is quite bullish of its prospects in the medium to long term. The industry association is also revising its growth
for FY 17-18 from current 8% to 9-10%, which augurs well for our kind of business,” said Hariharan.
Banking on auto & renewable energy sectors
Auto makers are focusing on lightweighting technologies as a tool to improve fuel efficiency of their vehicles. This is leading to increase in usage of composite parts in the sector – a trend likely to benefit companies
like Chem-Trend. In addition to auto sector, the company is banking on renewable energy market, which is attracting big investment.
“Looking at the positive macro-economic scenario with a stable government at the center and all uncertainties behind us, we are expecting the automotive market to register double-digit growth by the turn of the
decade. Further, there is a huge thrust on renewable energy in today’s world. Solar and wind energy are likely to see a robust growth as government policies are supporting the developments in these segments. We
believe that these positive market trends along with our customer-focused approach will help us deliver sustainable growth in the future,” informed Hariharan.
The auto component industry is the single largest market for us. With a low penetration of automotive population and a rising per-capita income, we see the demand from this industry to grow exponentially in future.
- Subramanian Hariharan,
VP & GM, Chem Trend India