Claiming high-performance, zero emission and low price, Okinawa launches e-bikes in India.
It’s often assumed that powerful inventions and the most efficient products must necessarily be a drain on natural resources and financially out of reach for many. Attempting to change this popular perception is Okinawa Autotech (P) Ltd, which claims to be India’s fastest growing and most disruptive e-automobile manufacturer. Okinawa is a young company manufacturing high-speed electric two-wheelers/scooters for the Indian market. “Our mission is to alter the belief that e-automobiles can’t match the power, speed and efficiency of traditional petrol vehicles,” says Jeetender Sharma, Managing Director, Okinawa Scooters.
It’s zero emission vehicles clock speeds of 55+ kmph. With only a normal charging duration of 6-8 hours, Okinawa’s e-scooters can cover distances of almost 200 km in its upcoming models. Furthermore, it offers dual charging systems while the normal mode takes anywhere between 6-8 hours. Buyers have the option of a fast mode of charging as well, which does the trick and gets the vehicle up and running within 1-2 hours. “Our scooters are equipped with state-of-the-art technology that provides the best of performance and sustainability. Furthermore, these vehicles are fitted with unique utility features such as anti-theft alarm, speedometer, central locking smart controller (with EABS) as well as eco and power mode of operations. These features are set to endear Okinawa’s vehicles further to the Indian consumers, who have already started warming up to the concept of e-automobiles,” Sharma states.
In terms of looks and aesthetics, Okinawa’s latest product, Ridge, is an aesthetically pleasing aerodynamically designed scooter aimed for the ages of 18-60 years. The scooter is available in colour combinations of red, green-gold, red-white and white. Alloy wheels, tubeless tyres and telescopic suspension further empower the vehicle to handle any kind of terrain, whether they are the clogged roads of the cities or the barely-there roads of rural India. With a loading capacity of 150 kg and under-the-seat storage, Ridge has also outperformed any other e-bike/scooter in its category in terms of visual effectiveness combined with utility.
Founded in 2015 by Jeetender Sharma and Rupali Sharma, the company has tied up with Japan’s Okinawa Autotech with Kenji Sumiyoshi, its executive director of sales and marketing, responsible for handling the entire sales efforts in India. A graduate in Economics, Sumiyoshi has been pivotal in Okinawa’s efforts at spreading awareness regarding e-vehicles, developing new products centered on consumer demand, and enhancing the consumer base of Okinawa in India. “We have brought to India the famous Japanese rigour and discipline along with a vast knowledge of the metrics involved in the development and marketing of e-vehicles. We hope that within the next five years, Okinawa will be able to establish a complete manufacturing unit in India with the help of local resources and extend the company’s distributorship to different countries all over the world,” he says.
The brand’s inception is based on the personal experiences of Jeetender Sharma. With a rich experience of 18 years in the automotive sector, having worked with Honda Motorcycles & Scooters India as an operations head in various departments such as manufacturing, new model development and supplier quality assurance, Sharma has travelled extensively across the world, observing different cultures, environments, people, and their ways of travelling. “One aspect that became visibly apparent was the focus on adopting eco-friendly methods in every aspect of life, especially in the realm of commuting. This was a contrast, in my view, to the Indian way of life. With a desire to do something for the country, its environment, and the health of its people, I came up with the idea of manufacturing high-speed e-vehicles for Indian consumers that would give them the same experience as petrol vehicles while being cost-effective and eco-friendly. Okinawa creates e-bikes with features such as zero noise pollution and zero emission and a no-accident approach based on carefully evaluated safety parameters. We have the support of highly-skilled Japanese staff across different verticals such as research and development, manufacturing, quality, and sales and marketing,” he says.
Okinawa’s headquarters are situated in Gurgaon, and its manufacturing unit is established in Bhiwadi, Rajasthan. Elaborating about the future plans of the company, Sharma says, “We have prepared a detailed state-wise expansion plan and will be following up the ‘Ridge’ with other scooters which have unique features such as accident detection, app-enabled vehicle maintenance, and smart controller-based road positioning. We are extremely hopeful that the Indian consumer will begin to travel on the path of a safer and more sustainable future, riding on Okinawa’s vehicles.” According to him, the company’s short-term goals include focusing on doing more R&D, establishing new manufacturing units and infrastructural facilities such as setting up charging stations while the long-term objectives include efforts to achieve a pan-India network and to make a foray into the international business as well as rental outlets across the country.
Okinawa works on eco-friendly & ecological and a social responsible platform with the objective to save earth & make India green. The factory facilities are under check every moment to ensure that technology & mother nature function together. Every Okinawa product goes through stringent durability and reliability tests, so the customers get a complete package of quality, comfort, style and eco-friendliness. Okinawa believes that the business is not just about building a loyal customer base, but also about building a better, cleaner and greener future for the generations to come. As an ambitious player of India’s evolving E-scooter market, Okinawa wish to be the bench marks of affordable eco-friendly technology.
- Huned Contractor
“Our mission is to alter the belief that e-automobiles can’t match the power, speed and efficiency of traditional petrol vehicles,”
- Jeetender Sharma,Managing Director,Okinawa Scooters.