Balkrishna Industries (BKT), a maker of off-highway tyres, has supported the crew to highlight women empowerment in India’s diverse society and work culture
Mumbai, 12 June, 2018:
An enthusiastic group of five women across India in association with Balkrishna Industries Limited (BKT) scaled the Mount Everest (Sagarmatha) on June 4, 2018. The expedition also marked the first time that BKT has supported a group of enthusiastic individuals and their cause to successful completion.
In an earnest endeavour to highlight women empowerment in India’s diverse society and work culture, BKT decided to support a crew in breaking existing barriers with a slogan, “Unified Voice for Equity” to ascend the Mount Everest. They commenced their journey from Kathmandu, Nepal on April 5, 2018.
The team comprised of Rosha Basnet, Priya Laxmi Karki, Kalpana Maharjan, Rojita Buddhacharya, BP Koirala and Deuralee Chamling. The hardships they experienced during the expedition were real and life threatening but yet they overcame these challenges to successfully reach their goal, ‘the Peak’.
Rajiv Poddar, Joint Managing Director, Balkrishna Industries Limited, said, “We have always believed that determination and equal opportunities can spur people to achieve the impossible and surpass all expectations. Women are the unacknowledged force behind industry, society and national progress. Our endeavour was aimed at acknowledging their unparalleled role in our lives. This initiative also involved highlighting the need to extend equal opportunities to women. These women accomplished something beyond their usual comfort zone by halting their daily routine to train and embark on this glorious expedition.”
Mumbai-headquartered Balkrishna Industries Limited (BKT) is one of the leading manufacturers in the off-highway tyre market. Since its inception in 1987, BKT has successfully focused on specialist segments such as agricultural, construction and industrial vehicles as well as earthmoving, port and mining, ATV, and gardening applications. As a result, BKT has developed into a global player in the off-highway tyre industry with a 6 per cent market share and a sales volume of $ 850 million corresponding to a 30 per cent increase over the last five years. It has five state-of-the-art production sites in Aurangabad, Bhiwadi, Chopanki, Dombivali and Bhuj.
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