Home News Ashok Leyland Rolls Out ‘Dost’ Limited Edition

Ashok Leyland Rolls Out ‘Dost’ Limited Edition

Ashok Leyland Rolls Out ‘Dost’ Limited Edition

Ashok Leyland, the Hinduja flagship company, has launched a limited edition of Dost, its light commercial vehicle. Priced at Rs. 4.78 lakh (ex-showroom, Chennai), the Dost limited edition has been launched to celebrate completion of its one successful year in the market. In the one year since its launch in September 2011, Ashok Leyland has sold 20,479 units of Dost.

Speaking at the launch, Dr V Sumantran, Vice Chairman, Ashok Leyland and Chairman, Nissan Ashok Leyland Powertrain Ltd, said the first anniversary was an important juncture for Ashok Leyland as well as its JV partner Nissan to take stock of the year gone by. “We have been extremely pleased with the very positive reaction to the product by our customers. The result over the past year, measured by customer satisfaction, sustained waiting list and rising share of market are greatly appreciated by us at Ashok Leyland,” he said.

Dost is currently the leader with 31 per cent share in its category in the markets of Tamil Nadu, Karnataka, Kerala, Andhra Pradesh, Maharashtra, Gujarat, Rajasthan and Goa. The company foresees a production constraint for Dost, which is currently being manufactured at Ashok Leyland’s commercial vehicle plant in Hosur, Tamil Nadu. The LCV line is expected to reach a peak capacity of 55,000 units in the next financial year.

Dr Sumantran added, “We have to overcome our production constraint till we complete our exclusive LCV plant in Pillaipakkam, near Sriperumbudur. We expect to start production in the new plant in another three years.”

The limited edition Dost will be available in the market for the next two months in an attractive gray beige colour with stylish body graphics and some specially designed accessories like Bull Bars, Fuel tank skirt panels, LED lights and arm rests. 

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