Daimler India Commercial Vehicles Pvt Ltd (DICV) has announced that it has crossed the 10,000th truck sales mark. The company also, for the first time in its history, sold 1,000 units in a month of March 2014. Sale of BharatBenz trucks grew over 67 per cent in the 1st quarter of 2014 (2,203 units) as compared to the same period in 2013 (1,316 units) with a significant market share of 5.3 per cent in addressable markets above 9-tonne segment, while the overall truck market of less than 9-tonne decreased by another 22 per cent in the same period, clearly indicating that BharatBenz is steadily becoming the brand of aspiration for many Indian truckers.
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