BMW cars get cheaper due to localisation

Celebrating the ‘Make in India’ initiative, BMW India has announced brand new prices for the portfolio of locally produced cars.

Philipp von Sahr, President, BMW Group India said, “The future belongs to India. If you want to benefit from the dynamics of the Indian market, you need to act today. Following our approach ‘Production follows the market’, we have accelerated our localisation program in India. We have created a win-win situation for our customers with a wide range of exclusively authentic luxury products and now equally attractive value proposition with ‘Make in India’.”

Up to eight car models can be locally produced on the two assembly lines at BMW Plant in Chennai. Presently, the BMW 1 Series, the BMW 3 Series, the BMW 3 Series Gran Turismo, the BMW 5 Series, the BMW 7 Series, the BMW X1, the BMW X3 and the BMW X5 are all locally produced at BMW Plant in Chennai.