Home Industry News Bosch bullish on Indian market

Bosch bullish on Indian market

Bosch bullish on Indian market

Successive legislative mandates have reshaped the boundary conditions for two-wheelers in India. One such development is the introduction of the antilock braking system (ABS) as a mandatory requirement beginning April 2018. For Bosch India, this is a reinforcement of the life-saving potential of safety systems like ABS. Bosch has proactively been working in India with its customers to offer the ABS. Commenting on the scope of the two-wheeler business, Geoff Liersch, Head of Bosch Business Unit Two-Wheeler & Powersports, said, “India is a key market for two-wheelers. Developments taking place here have the potential to influence other emerging markets, such as Indonesia and Thailand, where small two-wheelers also count as important means of transportation. Additionally, India also presents us with an opportunity to develop innovative solutions tailored to the need of emerging markets.”

Given the significance of the two-wheeler industry in the Indian automotive context, Bosch India aims to contribute more than one-third of Bosch’s global Two-Wheeler & Powersports business. “It is a target we aim to realise by the end of the decade,” said, Sandeep N, Regional Business Head, Two-Wheeler & Powersports Business.

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