Mumbai, 20th August 2013: Castrol India Limited has launched Castrol RX Super Max Fuel Saver, in association with the country’s largest commercial vehicle Original Equipment Manufacturer (OEM), Tata Motors Limited. Castrol RX Super Max Fuel Saver, co-engineered by Castrol India Limited and Tata Motors Limited, is designed to increase the fuel efficiency of Tata trucks by 1.5% (over SAE 15W40 engine oil of similar performance credentials) and save substantial amounts of diesel as well as operating costs.
Commenting on the new product, Mr Ravi Pisharody, ED, Commercial Vehicles, Tata Motors said, “Customer centricity is at the core of our business philosophy and we are therefore delighted that Castrol joined hands with us to develop a unique product to improve fuel efficiency, that can result in savings of fuel and cost for our customers as well as the commercial vehicle industry at large. Castrol RX Super Max is being launched at an opportune time when the commercial vehicle industry is facing serious challenges. I am confident that this product will be a huge success and will benefit truck drivers as well as operators.”
On the occasion of the launch, Mr Ravi Kirpalani, Managing Director, Castrol India Limited said, “Castrol and Tata Motors have a long and enduring partnership of over 30 years in India. Castrol RX Super Max Fuel Saver is an exciting new product which has been co-engineered with the objective of improving fuel efficiency and thus reducing the cost of operating a truck. The product has been developed and rigorously tested over four years in the laboratory and on the roads and will directly benefit Tata Motors customers. The challenge was to develop an oil which was fuel efficient but yet tough enough to withstand the huge pressure faced by trucks on difficult road and operating conditions including overloading. This is yet another step towards strengthening the close partnership we have with Tata Motors.”
The Indian commercial vehicle industry is becoming more conscious of Total Cost of Ownership (TCO), which includes not just the capital cost but also the operating cost. Diesel cost constitutes just over 50% of the Total Cost of Ownership and the constant increase in diesel prices is a serious cause of concern for the automobile industry and the consumer. Castrol RX Super Max Fuel Saver has the potential to save almost Rs 20,000 per annum for a truck which travels about 100,000 km during a year.
Castrol and Tata Motors’ three decade long relationship in India has been recently extended overseas in Bangladesh, South Africa, Thailand and Indonesia.
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