Caterham launches motorcycle division

Iconic British brand, Caterham has launched a motorcycle division. The division, Caterham Bikes, marked its inception with the display of three protos at the recent International Motorcycle Exhibition (EICMA) in Milan. The three proto-bikes include the Brutus 750 (dubbed the ‘SUV of motorcycles’), Classic E-Bike (an all-electric, bike with retro styling) and the Carbon E-Bike (a premium electric bike inspired by F1 technology). These bikes will be launches in 2014 as part of the Group’s strategy of growth through intelligent partnerships. The arrival of Caterham Bikes is a natural extension to the expanding Caterham Group since the purchase of the historic Caterham Cars brand in April 2011 by Tony Fernandes and Dato’ Kamarudin Meranun. The two-wheeled division joins Caterham F1 Team, Caterham Racing (GP2), Caterham Technology & Innovation, Caterham Composites and the latest arm, Caterham Moto Racing Team, in the rapidly growing Caterham family. Carrying Caterham’s DNA of British heritage, performance and intuitive handling characteristics, the new products will also adhere to the brand’s ethos of delivering ‘accessible fun’. The iconic Caterham Seven sportscar is fondly referred to as the closest experience to motorcycle riding on four wheels so this move, the brand’s first foray into road bikes, is a natural step and follows the launch last month of the Caterham Moto2 race team.