Chevrolet initiated on-ground activation

Progressing further on the ‘Drive with Care – Protect your precious’ campaign, Chevrolet India initiated on-ground activities as a part of an extensive awareness drive. The on-ground activation include deployment of Safety Ninjas at malls and schools across – Delhi and Mumbai. Giving considerable attention to reinstate child safety measures on roads, the campaign went live on digital platforms. Chevrolet has taken an innovative approach towards road safety, underscoring certain essential road safety measures, the negligence of which has become the major reason for the increasing number of road accidents today. To reach out to parents and kids, a group of tiny tots (Chevrolet Safety Ninjas) were positioned who persuaded them to take the Chevrolet Tiny Safety Challenge.