Daimler’s Mercedes-Benz and Smart brands plan to launch more than 10 electric cars by 2025, and zero-emission vehicles will make up between 15 per cent and 25 per cent of overall Mercedes sales by then.
Zetsche, Chief Executive, Daimler said, “The automaker was preparing a major push in pure electric vehicles thanks to advances in battery technology and greater consumer acceptance of zero-emissions vehicles.”
A new generation of electric vehicles will be sold under the ‘EQ’ brand, based on a new technical architecture developed specifically for battery-electric models. In addition, Daimler has set up a digital technologies division called CASE to incorporate connected cars, autonomous driving, car sharing and electric vehicles.
“Connectivity, autonomous driving, sharing and electric drive systems – each of these four trends has the potential to turn our industry on its head. Yet, the real revolution lies in intelligently linking the four trends,” Zetsche said.
Leave a Reply