Fiat makes a strategic move for the Indian market

Fiat Group has announced the establishment of a National Sales Company (NSC) as an independent entity within the Fiat Chrysler India operations. This follows the completion of the dissolution with Tata Motors for the distribution arrangement of Fiat vehicles in India. Fiat Group Automobiles India (FGAIPL) will now independently control all commercial activities which includes marketing, sales, distribution and after sales services of Fiat vehicles in India. Apart from setting up independent dealerships and state of the art workshops dedicated to serving Fiat vehicles across major cities in India, FGAIPL has also initiated their latest integrated marketing campaign, “Make the Move”, with the objective of engaging the consumers through multiple touch points. The brand will engage with the incumbent and prospective customers by communicating the journey of the Fiat brand in India. In addition, Fiat cars will now carry a new warranty policy. The compehensive warranty for Fiat customers will comprise of a three year manufacturers’ warranty, with an option for customers toextend it to five years. FGAIPL has also established an all new 24/7 call centre to connect with consumers and respond quickly to their queries. It will provide 24/7 on-call service with multiple language options for customers. In order to replicate Fiat Group’s international standards in technical and soft skills training, U-NETVERSITY, Fiat Group’s global training school is already conducting and overseeing the entire training program that involves training about 50 personnel in a single day. The entire training program is designed to support the complete set of Fiat Group and Chrysler Group systems including the prominent ones such as LINK-e- Entry for warranty parts supply. FGAIPL is operating a fully equipped warehouse that is capable of stocking up to 6000 different parts at any given point in time. The warehouse is equipped with the latest IT systems that tracks and updates dealer’ spare parts requirements on a real-time basis. It therefore enables FGAIPL to deliver the necessary spare parts to metro customers within 24 hours and non metro customers within 72 hours.