Apollo Tyres made further inroads into the Lebanon market with the opening up of it first branded
retail outlet in the country. Branded as Apollo Zone, this outlet is designed to provide customers
with an enhanced retail experience and a better feel for the brand and products on display,
including passenger car, truck, bus and agriculture tyres. This Apollo Zone is located in the Beqaa
Governorate of Lebanon, which is the main road connecting Lebanon to Syria. The Apollo Zone has been
opened in association with Saka Trading Co, one of the Lebanon’s oldest and respected wholesalers
and retailers of tyres, batteries and car accessories.
The Apollo Zones follow a modern up-market retail format for selling tyres – ensuring ample visual
appeal, comfort and convenience to customers, and providing an opportunity to learn about the
product’s applications
and performance before making the final purchase.
After Dubai and Kuwait, this is the third branded retail outlet by Apollo Tyres in the Middle East
region.
Leave a Reply