High-end motorcycle maker Harley-Davidson aims to generate more than $1 billion of incremental annual revenue in 2022 (as compared to 2017) as the company embarks upon its “More Roads to Harley-Davidson” growth plan. As per the plan, Harley-Davidson will develop a more accessible, small-displacement (250cc to 500cc) motorcycle for Asia through a planned strategic alliance with a manufacturer in Asia. This new product and broader distribution is intended to fuel Harley-Davidson’s customer access and growth in India, one of the largest, fastest growing markets in the world, and other Asia markets.
“We expect this plan will result in an engaged, expanded Harley-Davidson community with a more diverse rider base, along with industry-leading margins and cash flow,” said Matt Levatich, President and Chief Executive Officer, Harley-Davidson Inc.
Leveraging its industry-leading design and strong manufacturing capabilities, Harley-Davidson plans to offer its most comprehensive lineup of motorcycles, competing in many of the largest and fastest growing segments with a full portfolio of motorcycles across a broad spectrum of price points, power sources, displacements, riding styles and global markets.
Harley-Davidson will introduce a new modular 500cc to 1250cc middleweight platform of motorcycles.
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