Hero Cycles has launched an aggressive social campaign to promote the idea of cycling to work as
an environment and health friendly initiative for the city. The company has tied up with Radio
Mirchi to send out a strong message cutting across masses urging them to get up and ride cycle
to make Delhi a beautiful city to live in. The idea is to make cycling a movement among Delhi`s
residents who are reeling under the impact of choking air and traffic.
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