Hero Cycles’ to set up Global Design Centre at Manchester

Bicycle maker Hero Cycles has announced plans to set up a high-tech global design centre in Europe with an objective of developing next generation bicycle design and technology. The Global Design Centre, set to come up in Manchester, UK, is part of Hero Cycles’ ambitious global expansion plans. The centre, which will invest heavily in innovation and design research to upgrade bicycle technology with a focus on the world market, is expected to start operations in the last quarter of the current financial year.