IMaCS launches AuDeO

ICRA Management Consulting Services (IMaCS) has launched a new service IMaCS AuDeO (Automobile Demand Outlook), which offers a comprehensive segment-wise quarterly vehicle demand forecast in India for the subsequent four quarters. IMaCS AuDeO is based on a quantitative model which incorporates inputs that impact demand for automobiles in India, gathered from extensive primary and secondary research, to forecast future demand. IMaCS AuDeO seeks a variety of inputs such as sales patterns, inventory levels, model launches, network expansion plans, discount schemes, as also trends in consumer preferences, availability and rates of financing and intensity of competition from various stake-holders. These inputs are then assimilated and analysed along with quantitative parameters such as GDP and its components, IIP, interest rate, which form macro-economic parameters, vehicle sales, fuel prices, credit disbursal and substitution effect to forecast future demand for the next four quarters.