Castrol India has re-launched Castrol Power 1, a high performance engine oil for four stroke motorcycles, with Actor John Abraham unveiling the new pack in Mumbai. Castrol Power1’s unique power release formula is designed to make the oil flow faster and minimize drag, thus providing more power and superior acceleration at the touch of the throttle. Castrol Power1 now comes in a new gold, star pack and is available in one litre and 900 ml pack sizes.
To commemorate the relaunch, John Abraham, brand ambassador for Castrol Power1, shared a unique xBhp and Castrol Power1 sponsored Biker of the Year campaign to recognize and honor the most passionate bikers in the country. The winners will be chosen basis of public voting and a selection panel.
xBhp and Castrol Power1 sponsored Biker of the Year campaign will be run online and will judge bikers in 10 different categories with the winners being announced in the last week of September 2013. The campaign is currently running online (boty.xbhp.com) and the voting process will continue till September 15, 2013.
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