Kia firms up sales strategy ahead of India launch

South Korean auto firm Kia Motors Co. will hold road shows in August and September to identify prospective dealer partners before it starts retailing cars in 2019. “Dealers attending each event in the roadshow calendar will also learn about Kia’s business strategy and its plans to establish its new Indian dealer network,” it said in a statement. “India is a unique market, and it’s important to Kia that we learn from those who have a deep understanding of local buyers and their needs,” Yong S. Kim, head of sales and marketing at Kia Motors India, said.