Land Rover came out on top of the US auto market in 2015, the industry`s busiest year since the horse and buggy. The blue-blood British brand, owned by Tata Motors, sold 70,582 vehicles in the US last year, a 37 per cent increase over its 2014 tally. No other major car maker accelerated as quickly, as the industry overall notched a 5.2 per cent increase in vehicles sold. “I think cool Britannia, to some degree, is coming back again,” said Joe Eberhardt, Chief Executive Officer of Jaguar Land Rover
With a line of boxy SUVs, Land Rover got some help last year from low interest rates and relatively cheap gas, though household income of the average buyer was $450,000, the company says–so dollars saved at the pump weren`t likely the key factor. Given its wealthy customers, the brand also didn`t have to do much in the way of incentives, so the sales jump should correlate to a healthy gain in profit, which isn`t always the case in the car business.
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