The use of thermoplastics in the electrical and electronics industry (E&E) will continue to grow strongly in the future thanks to megatrends such as Industry 4.0, LED lighting and the digital networking of building services engineering, household appliances and entertainment electronics. LANXESS’s High Performance Materials business unit – one of the world’s leading suppliers of compounds based on polyamide 6, polyamide 66 and polybutylene terephthalate (PBT) with its Durethan and Pocan brands – is therefore boosting its operations for the E&E industry.
A new E&E Marketing and Sales segment has been set up that pools the resources for this industry and organises them in a more focused way. “Our objective is to respond faster to the wishes of our partners in the E&E industry. We also want them to have access to a wider selection of listed materials that precisely meet their technical requirements,” explains Holger Mersmann, head of the new group, setting out its strategic orientation. “Our goal is to enter into long-term partnerships with our customers where our product portfolio and technical expertise provide them with competitive advantages.”
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