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Looking beyond Indian shores

Looking beyond Indian shores

Pune-based Advik Hi-Tech, with its primary engagement in the production of oil pumps, has posted quite an impressive performance in terms of exports, reports Huned Contractor


The current scenario in the Indian automotive market may be a bit on the gloomy side but that isn’t worrying Pune-based Advik Hi-Tech the slightest bit. Manufacturers of oil pumps and other auto components, partly in collaboration with Trochocentric of Germany, the company’s exports to its ASEAN and European customers in countries like Indonesia, Thailand, Vietnam, Italy, Germany and Austria have grown at an astounding 40 per cent year-on-year for the last three years. And as its managing director Aditya Bhartia reveals, the export revenue is now contributing up to 20 per cent of the total sales.

In fact, this is the result of a very focused approach on developing oil pumps for various applications such as transmission lubrication and stationary engines, among others, for Italy, Germany and the United Kingdom. “It was a strategy that has paid good returns and our plant in Chakan that was set up in 2000 is running at full capacity while we have already started setting up a new plant at the same location which will become operational in the first quarter of 2014. Meanwhile, our plants at Manesar and Pantnagar have been operating since November 2010 and April 2011 to cater to the growing demand,” Bhartia informs.

For Aditya Bhartia (37), who decided to turn entrepreneur soon after completing his education from Pune, the best thing to have happened to him was to have spied a business opportunity in the two-wheeler market at a time when there was a shift from two-stroke to four-stroke engines due to environmental norms. This led him to establish Advik Hi-Tech (P) Ltd in 2000 to manufacture auto components such as lifter tensioner assemblies. When, within a span of nine years, his company grew from a small facility to a corporate manufacturing a wide range of auto components that include oil pumps, fuel pumps, fuel feed pumps, fuel cocks, decompression units, water pumps, drum gear shifters, starter gear reduction assemblies, kick shaft assemblies, and combi-brake systems, etc for renowned automotive original equipment manufacturers, he decided that it was time to take a step further.

“That is what led us to enter into a technical collaboration with Trochocentric of Germany for the development and manufacture of oil pumps. The choice of Trochocentric Patentverwertung-GmbH (TPV) was justified for the simple fact that it has the experience and expertise of designing oil pumps for 30 years. More than 200 million oil pumps worldwide are produced with TPV’s prove oil pump technology and the know-how and experience puts TPV in a position to provide consultancy to its production partners from the design phase of the oil pumps to the set-up of a production facility with the latest state-of-the-art technology,” Bhartia says.

Currently supplying oil pumps for higher cc in motorcycle and stationary engine segments, the company produced 18 million assemblies in 2011-12 for all its plants put together and is now paying special attention to various product improvement plans and new products with technologies that will come into use in the near future. Advik’s present roster of clients includes Honda Motorcycle & Scooters, Bajaj Auto, Suzuki Motorcycles, Yamaha, Kawasaki, LML, Lombardini, Force Motors, Ducati Motor Holding, Motori Minarelli and Piaggio, among others. “We had set a goal of reaching Rs 1,600 million of revenue by the year 2013 with 20 per cent of exports. Given the fact that we have already reached that figure in terms of exports, it is but obvious that we are on the right path,” Bhartia points out.

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