Mahindra & Mahindra launched two new vehicles simultaneously from its all new product platform, Supro. The company launched Supro Van, a spacious 8-seater diesel vehicle suitable for large families and tour and travel segment and the Supro Maxitruck, a modern load carrier with a payload capacity of one tonne suitable for intra and inter city transportation of goods.
The Supro Van starts at a price of Rs 4.38 lakh (BS3 Ex-showroom Thane, Maharashtra) while the Supro Maxitruck starts at Rs 4.25 lakh (BS3 Ex-showroom Thane, Maharashtra).
As an industry first, Mahindra has simultaneously rolled out two new products in two distinct segments of passenger and commercial vehicles. Conceptualised to address the needs of two different customer segments effectively while delivering a superior value proposition, the Supro platform is expected to lead the pack with superior fuel efficiency, power, comfort and style.
The Supro Van will source business from various segments. It can be used as a personal vehicle for large
families in semi-urban, Tier-II and Tier-III towns; as personal-cum-business application vehicle for traders and as an affordable tour and travel vehicle and an additional source of income for farmers. The Supro Maxitruck will source business from captive as well as market load operators.
Leave a Reply