Mahindra & Mahindra (M&M) has entered into a strategic alliance with Ola to empower 40,000 driver partners across India by 2018. This unique alliance seeks to encourage micro-entrepreneurship amongst drivers to address India’s growing mobility needs. Mahindra and Ola will also explore other areas of joint collaboration to build the next generation of mobility solutions including those for unique transportation use cases.
On the occasion, Anand Mahindra, Chairman, Mahindra Group said, “This is an initiative whose time has come one that meets the current and future needs of Indian consumers particularly younger ones who prefer shared mobility solutions. To Mahindra, this is an important strategic alliance, one that we believe will change the contours of the industry while giving us the first mover advantage in the fast growing Sharing Economy of India.”
Bhavish Aggarwal, Co-Founder & CEO, Ola said, “We are delighted to work with an iconic Indian brand like Mahindra to further our mission of building mobility for a billion Indians. As a part of the strategic alliance between the two companies, we have created a unique solution to help 10,000 of aspiring driver-entrepreneurs realise their dreams.”
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