Suzuki plans to harness the strengths of Maruti Suzuki to grow its two-wheeler business in the world’s largest market. The key initiatives include appointment of several Maruti Suzuki dealers as sellers of Suzuki two-wheelers and increasing the base of common component suppliers between the two companies.
About two dozen Maruti Suzuki dealers have been roped in as Suzuki Motorcycle dealers. “As a conscious effort, we are trying to get good Maruti Suzuki car dealers on board to sell our two-wheelers. Many of them are excited to sell our superbikes like Hayabusa,” said Satoshi Uchida, Managing Director, Suzuki Motorcycle India.
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