It’s known for its small car supremacy. But in the past 10 months, car market leader Maruti Suzuki has managed to crack three non-small car segments -the mid-sized sedan with its Ciaz, the compact SUV with the Vitara Brezza, and the premium hatchback with the Baleno. According to industry data, Ciaz with 53,644 units in the April-January period has not only outsold competitors like Honda City, Hyundai Verna, Volkswagen Vento and Skoda Rapid but also clocked the highest growth in the segment. Similarly in the crowded compact SUV segment, Vitara Brezza’s year-to-date tally of 88,537 units is ahead of best-seller competitors like Hyundai Creta and Mahindra Bolero. Baleno, too, leads the premium hatch market with 96,720 units ahead of competitors like Hyundai i20, Honda Jazz and VW Polo.
Leave a Reply