Home Cover Story Mercedes-Benz to enthrall customers with new models

Mercedes-Benz to enthrall customers with new models

Mercedes-Benz to enthrall customers with new models

Mercedes-Benz, the country’s largest luxury car maker is all set to excite, fascinate and enthrall at the 14th Edition of the much awaited ‘Auto Expo 2018’. An array of some of the never seen before products in India will dazzle the Mercedes-Benz Pavilion at the exhibition. The key highlight of Mercedes-Benz’s product offense will be based on three distinct product attributes: luxury, versatility and future mobility. The company has reiterated its commitment to its Indian customers, its growing market and to the ‘Make in India’ vision

Mercedes-Benz fascinating family at Auto Expo 2018 comprises in all of the AMG family, with the AMG GT R, AMG GLC 43 Coupe and the AMG SLC 43 making an appearance along with AMG’s Petronas team Formula 1 car; the company’s show car, the Concept EQ; specialty cars E-Class All-Terrain and C-Class Cabriolet; sedans Mercedes-Maybach S 650, New E 350 d, C 250 d Edition C and SUVs GLA 220 d 4MATIC, GLC 220 d, GLS 350 d.

Making its much awaited India debut will be the pinnacle of exclusivity and luxury personified, the ultra-sophisticated, Mercedes-Maybach S 650 sedan. The Mercedes-Maybach S 650 will offer the perfection of the S-Class with the exclusivity of the Maybach and further accentuate the Maybach’s overwhelming demand in the Indian market.

The forerunner of Mercedes-Benz’s new product brand for electric mobility globally- EQ, the ‘Concept EQ’ will be showcased to clearly manifest Mercedes-Benz’s direction towards creating a sustainable ecosystem of services, technologies and innovations and also delineate its long-term strategy of introducing the ‘EQ’ brand of battery electric vehicles in India. The name EQ stands for ‘Electric Intelligence’ and is derived from the Mercedes-Benz brand values of ‘Emotion and Intelligence’.

Where usually conventional sedans give up, the SUV like versatility of the all New E- Class All Terrain begins its journey and this unique product will be unveiled at the Auto Expo 2018. The New E-Class All Terrain is like a SUV, thanks to its SUV like greater ground clearance, SUV like large wheels and 4MATIC all-wheel drive as a standard feature, making it a versatile vehicle. In addition, the All-Terrain compares favourably with other SUVs in terms of its aerodynamics, which is why it is in its element on the motorway, too.

The All-Terrain also cuts a fine figure thanks to its striking SUV look with powerful flared wheel arches and SUV radiator grille. The most eye-catching feature of the striking front is the SUV-style two-fin grille with a star integrated in the centre. The distinctive front bumper and the paneling in underride guard-look, electroplated in silver-chrome, also contribute to the robust SUV appearance of the E-Class All-Terrain. In the side view the black wheel arch covers are distinctive features that emphasize the all-terrain SUV character. An exclusive 19 inch light-alloy wheel gives the vehicle a confident look of a SUV, with more ground clearance and enhanced comfort on rough roads. Further features typical of an SUV include robust outer load sill protection and a visual underride guard electroplated in silver-chrome.

The E-Class All-Terrain made its global debut at the Paris Motor Show in 2016 and will have its India debut, later in 2018, creating a niche segment for itself. Roland Folger, Managing Director and CEO, Mercedes-Benz India commented; “The Auto Expo remains the much awaited event in the Indian Automotive Industry and we are glad to be associated with it. Mercedes-Benz’s participation in the 14th Auto Expo is a reiteration of our commitment to our customers, to the market, and also a manifestation of our support to the government’s vision of ‘Make in India’. Auto Expo gives us a distinct opportunity to showcase our exciting range of new products and technologies to our discerning customers and brand enthusiasts, whom we are committed to fascinate. In addition to an array of fascinating global products, we also will showcase some of the best products we make in this country, in Pune. The Mercedes-Benz pavilion will be a perfect embodiment of modern luxury, future technology and mobility, driving performance, innovative design and progressiveness, all of which are synonymous with our brand promise of ‘Best or nothing’. We are confident of leading the market as the premier luxury car maker in India and our Auto Expo 2018 display will firmly underline this fact.”

Mercedes-Benz intend to engage more with our customers, prospects and fans in the online space, for which the brand will launch a new e-commerce marketplace for sale of Mercedes-Benz official merchandise.

There will be an AI based Chatbot, which is a first in the industry, using artificial intelligence to answer customer questions on Mercedes-Benz products. It will also have an artificial reality based function which will further enhance customer interactivity with the Bot.

There also will be a Live Chat feature on the Mercedes-Benz website that will enable enthusiasts to directly chat with a person and get real time responses to basic queries on products and services.

Enhancing its digital footprint, Mercedes-Benz will launch a completely new and modern website for both MB India and all its dealers. Mercedes-Benz India will also have a dedicated section for the Auto Expo on the Mercedes-Benz India App. This section will provide relevant information along with updates on latest news and events to users. They can also easily navigate and book service appointments for their cars via the app.

The Mercedes-Benz Pavilion will be situated in Hall 15 of the Auto Expo. True to its brand promise ‘Best or Nothing’ the Mercedes-Benz pavilion will be a culmination of style, elegance and adrenalin pumping products. The Mercedes-Benz showcase will feature presence from the senior leadership presence from Daimler AG Britta Seeger, Member of the Board of Management for Mercedes-Benz Cars, Marketing and Sales Worldwide and Matthias Luehrs, Head, Region Overseas, Mercedes-Benz Cars.

“Auto Expo gives us a distinct opportunity to showcase our exciting range of new products and technologies to our discerning customers and brand enthusiasts, whom we are committed to fascinate.”

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