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M&M to bring new variants

M&M to bring new variants

Mahindra & Mahindra is trying to make two of its popular vehicles more appealing to the buyer, as competition is set to intensify further in the SUV space with rivals Maruti Suzuki and Tata Motors launching new models. M&M has readied new variants of the XUV 500 and KUV 100 to hold on to its share in the segment that is growing fast and where it has been upstaged by Maruti in some months of 2016 on the back of strong demand for the Vitara Brezza. The Ignis from Maruti and the Tata Hexa are set to pose fresh threat to the company. The changes will be in aesthetics and features, and there will be no major price increase.

Pravin Shah, Chief Executive for the automotive sector at Mahindra & Mahindra, said that the philosophy of Mahindra always was to offer value of Rs 100 at Rs 50. The company is adding a host of connectivity technologies to make the XUV more feature-packed. The new EcoSense telematics feature will allow real-time tracking of the vehicle, including fuel economy and wear and tear of parts. Mood lighting is another addition on offer.

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