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New Milestones

New Milestones

Dynabrade India celebrates ten years of successful service in the
Indian market.

Dynabrade India has reached a new landmark, completing 10 years in India, and celebrated the occasion in Mumbai recently. The 100 per cent subsidiary of the US headquartered Dynabrade Inc, was formally established in March 2007.

Nischal Sachdev, Managing Director, Dynabrade India Abrasive Power Tools, welcomed the main distributors and channel partners from across India, specially invited to celebrate the occasion. “It is time for us to take a breather, enjoy the moment and set new landmarks. Being part of our business family, the celebration and the opportunity to meet the management team all at once would enhance your confidence in us and make this journey an exciting one,” he said.

Hardy Hamann, President, Dynabrade Inc, said, “It is the perfect position to be in a country where the GDP is growing at 7 per cent and at a rate faster than China. The fact that over 50 per cent of the billion plus population is young is an added advantage. We are also looking at the political stability the country now offers and the soon to be adopted GST regime, which augurs well for increased business.”

Dynabrade is known for its portable pneumatic abrasive power tools, very popular in the automotive world for high quality finishing. Dynabrade products are used in such industries as metalworking, woodworking, kitchen and bath, marine, transportation and wherever finishing is required on hard machinable surfaces. Hamann also announced the expansion of the India office and warehouse which will soon move to a more spacious building with almost double the area not far from its present location at Navi Mumbai. With a CAGR of 16 per cent during the last 15 years, the company has grown over 70 per cent since 2011 and hence the need for a bigger premises. The company also expects the number of Indian dealers/channel partners to cross 100 from the existing 70.

Dynabrade India is also associated with German manufacturer of paint spray guns SATA GmbH & Co KG, and Joerg Goettling, Head of Exports was also present on the occasion. “While Germany is still a major market, 65 per cent of SATA products are exported. India has become a cornerstone of SATA business,” said Goettling. The company is on the approved list of all major automakers globally, and with two R&D centres, stays ahead on the innovation front.

Together, the two companies – Dynabrade and SATA – have done well in India, with complementary products. They have automotive refinish approvals from all major automakers – market leader Maruti Suzuki, homegrown players Tata Motors and Mahindra & Mahindra, and global companies like General Motors, Ford Motors, Hyundai, Toyota, Honda, Renault, Mercedes, BWW, and the Volkswagen group, among others. Together, their products are used in training centres of these automakers and are recommended by major paint companies like BASF, PPG, DuPont and Akzo Nobel.

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