Nissan Motor India to sell its upcoming small car Datsun Go and other models from the Datsun range on its own in India and not through its country sales and service partner Hover Automotive. The Datsun Go had its global unveiling on July 15 in New Delhi and will go on sale in India in early 2014, followed by an expanded model range which includes the Go+ MPV.
Vincent Cobee, Global Head of Datsun said, “Selling the Datsun GO and future Datsun models through Nissan Motor represents a natural evolution of the company’s operations in India, which are well recognized in the market. We are excited about launching the iconic Datsun brand in India and look forward to bringing a growing range of bespoke, locally-produced products and high level services to our customers.”
Datsun will work primarily with existing dealer investors who have already demonstrated high capabilities and commitment to the Nissan brand in recent years, the company said in a statement. This arrangement will in particular allow Datsun to rapidly establish a top-quality, expansive retail network and open the brand to a large segment of the potential market straight from the initial launch.
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