Home News NITI Aayog and RMI launches campaign “Shoonya”

NITI Aayog and RMI launches campaign “Shoonya”

NITI Aayog and RMI launches campaign “Shoonya”

New Delhi

NITI Aayog, with RMI India’s support,
has launched Shoonya—an initiative to promote zero-pollution delivery vehicles
by working with consumers and industry.

The campaign aims to accelerate
adoption of electric vehicles (EVs) in the urban deliveries segment and create
consumer awareness about the benefits of zero-pollution delivery. As part of
the campaign, a corporate branding and certification programme is being
launched to recognise and promote industry’s efforts towards transitioning to
EVs for final-mile deliveries. An online tracking platform will share the
campaign’s impact through data such as vehicle kilometers electrified, carbon
savings, criteria pollutant savings and other benefits from clean delivery

Amitabh Kant, CEO, NITI Aayog said
that, they will promote awareness about health, environmental and economic
benefits of electric vehicles through the Shoonya campaign. He urged e-commerce
companies, auto manufacturers, and logistics fleet operators to acknowledge the
opportunity to eliminate pollution from the urban freight sector. He also said
that he was confident that the dynamic private sector will rise to the
challenge of making Shoonya a great success.

Initially, close to 30 companies
including Mahindra Electric, Tata Motors, Zomato, Sun Mobility, Lightning
Logistics, Big Basket, Bluedart, Hero Electric, and Swiggy among others
attended the kick-off meeting chaired by Amitabh Kant, the CEO of NITI Aayog, to
show their support for the campaign. Subsequently, additional industry players
will be invited to join the initiative.

National Institution for Transforming India, also called
NITI Aayog, is the premier policy think tank of the Government of
India, providing both directional and policy inputs. An
important evolutionary change from the past, NITI Aayog acts as the
quintessential platform of the Government of India to bring states to act
together in national interest, and thereby fosters cooperative

Source: NITI Aayog Press Release

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