Polaris reviews its JV with Eicher

US based all-terrain vehicle specialist Polaris, which entered into a joint venture with Eicher Motors for a personal vehicle Multix, is relooking at its India strategy with the venture failing to take off as planned. Pankaj Dubey, who currently heads the Polaris all-terrain vehicle business and Indian motorcycles brand, has been given the additional responsibility to lead the joint venture and put it back on track. Multix, a multi-utility vehicle, is a unique offering from the Eicher Polaris JV aimed at small traders and farmers who can use this vehicle for both personal and business purposes. “The board members at both Eicher and Polaris are surprised at the business results from the JV so far. The concept holds a great potential — while the business has not got off to the start expected, we have re-looked at our internal expectations,” Pankaj Dubey, CEO of Eicher Polaris, said.