Daimler India Commercial Vehicles Pvt. Ltd. (DICV) has announced the departure of VRV Sriprasad as Vice President- Marketing, Sales and After-sales, from DICV, with effect 01 May 2014. R Ramesh who was hitherto AVP – Aftersales will take-over as Head -Aftersales & Exports, and V Sreeram, who was hitherto AVP – Sales will take-over as Head – Domestic Sales, Product Management & Network. Both functions will report to the Managing Director and CEO of DICV.
Mr Sriprasad, who has been associated with DICV since 2008, held the responsibility of setting up a strong base for marketing, sales and after-sales functions at DICV. He was an important member of the team that was instrumental in deriving key strategies for DICV, through the critical project phase. He was also closely involved with the development of product strategies and the setting-up of a robust state-of-the-art dealership network. Under his guidance, DICV now has a highly oriented frontline team handling the critical areas of sales, after-sales and network.
Marc Llistosella, Managing Director and CEO, DICV, said, “Mr.Sriprasad has played a very important role in the creation of the high-performance brand ‘BharatBenz’ and setting up a strong marketing, sales and aftersales team for DICV. His immense knowledge and experience has helped DICV to establish itself as a comprehensive player in the commercial vehicle industry, today. Despite the challenging market scenario and other roadblocks, Sriprasad has been successful in implementing a strong foundation for us to leverage on. The results of BharatBenz performance speak strongly in this regard.”