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Rajiv Bajaj aims to script success with Triumph

A century-old motorcycle brand that survived bankruptcy and rebirth to emerge as an icon for biking enthusiasts has a story to tell and an experience to share. Something Rajiv Bajaj hopes to bring home as he enters an association with Triumph Motorcycle Ltd of the UK.

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We are very close to finalising a very promising alliance: Rajiv Bajaj

Bajaj Auto, India's largest two wheeler exporter is likely to partner Europe's iconic motorcycle brand Ducati, encouraged by its existing partnership with KTM, Europe's largest motorcycle maker. KTM, in which Bajaj Auto has about 48 per cent equity stake is said to be closing in on the Ducati brand, which is on the selling block.

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