Tag: tyre pressure

Pirelli’s digital revolution, which has made it possible for the tyre to gather and transmit data, take a new step forward. At the 88th Geneva International Motor Show, Pirelli presented its Cyber Car technology, developed for OEMs in cooperation with major car makers. Cyber Car enables the tyre to directly interact with the car’s on-board electronics and in particular with driver assistance systems, delivering important information about the car’s operation to ensure a safer drive with enhanced performance. The new Pirelli system will be on the market by the end of the year on board the most innovative cars, both electric and traditional, of the major car makers.