What does the new Nano Twist has to offer?

The Nano Twist will redefine the driving experience of the customer in city traffic with the electronic power steering. The Nano Twist also comes loaded with trendy features, exciting new colour, and sporty interiors. The Nano Twist offers a cool, smart city car to hangout with.

We expect the Nano Twist to positively support the sales performance of the car. We don’t give guidance on numbers, and I will therefore not be able to tell you about the numbers.

Is the Nano Twist yet another exercise under the Horizonext strategy?

Horizonext is a four-pronged customer focused strategy to provide the best customer experience. We are listening to our consumers. The Nano Twist is the first car from Tata Motors to offer an electronic power steering with brushless motor, over voltage and over heat protection. The electronic power steering is a first in its category and its segment. The Nano Twist is also equipped with a driver information system, which is another first in the category and segment.

You have been running the ‘Awesomeness’ campaign. How is the response?

Nano attracts young achievers. Post 2012, 45 per cent of Nano buyers are below 34 years of age. The Awesomeness campaign brings young achievers like Masaba Gupta, Ugesh Sarcar and Sarah Jane Dias to the car. Depicts the Nano as a cool, smart city car to hangout with.