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TRAKTION by Dr Arun Jaura


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Last updated: March 20, 2024
by and Alex Morrell is a senior correspondent at Business Insider covering Wall Street at large.

With close to 30 years of experience in the area of technology, management and innovation, Dr Arun Jaura, a member of the National Board for Electric Mobility, a Government of India initiative, has founded TRAKTION (TRAKTION Managament Services Private Limited), a technology and management consulting firm that believes in empowering individuals and organisations. With Dr Jaura’s experience that includes a career spanning over 10 years at DRDO, Chennai, a Central Government Undertaking for research and development in the area of defense, etc., a career spanning over 10 years at Ford Motor Company in USA, a career at Mahindra & Mahindra as head of R&D, and a career as head of Eaton’s Engineering Research Centre at Pune, TRAKTION will cater to mobility. Mobility in sectors like on-road, off-road, aerospace, farm and construction equipment, mechatronics, and defense and energy sectors. Structured across three verticals–consulting and advisory, technical and management services, the company hopes to bag accounts that would involve foreign companies that are keen to set shop in India. Companies are finding it tough to get a footing in India, lack the necessary expertise or the ability to invest in manpower or skill sets in the initial stages. TRAKTION would help them set shop in India, baby sit them until they are ready to grow on their own. Interestingly, TRAKTION is working with a highly successful smart phone company wanting to set up shop in India to integrate its technology to develop a mobility (read auto) solution. Hoping to bridge the gap between industries and the academia, TRAKTION is also involved in a project where it is working with IIT to develop a cost effective moisture sensor for the agriculture sector.

Headquartered at Mumbai, the company has 4 people in Mumbai, and a virtual team of over 25 engineers. With offices in New Delhi, Chennai, Detroit and New York in USA, and North Hampton in the UK, TRAKTION is working on a project involving the development of a suspension system that could get it into the hardware side of the business. Given the structure of the company, TRAKTION is not expected to play a major role in hardware according to Dr Jaura, the managing director and founder. The company would rather be keen to play a crucial role in the development range that spans between design and proto. While electric mobility is an are of interest, the company is supported by consultants having over 20 years of experience in the fields of engineering, technology and innovation at major international and domestic organisations. Said Dr Arun Jaura, “The quest for knowledge is eternal, it is the assimilation and right application that leads to empowerment of individuals and organisations. In today’s global economy, our focus is to help clients to build the acumen and experience to apply knowledge appropriately for sustainable growth. At TRAKTION, we position you ahead of the curve using our prudent innovative solutions derived from real world consultancy techniques, pragmatic professional development, and technical and management services.”

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