Upcoming Jeep Compass is make or break model for Fiat Chrysler Automobiles India

Fiat Chrysler Automobiles India’s (FCAI) new product strategy has an overwhelming focus on the Jeep brand in general and its soon to be launched, locally-made Jeep Compass in particular. The company, which sold just 288 units in January despite a steep price cut of upto Rs 77,000 on its Punto (priced between Rs 5.45 lakh and Rs 7.50 lakh) and Linea models, has invested $300 million in its Ranjangaon plant in Maharashtra and is getting ready to productionise the Jeep Compass and launch it by the third quarter of this calendar. India will be only the fourth manufacturing hub globally for the model — apart from Brazil, Mexico and China — and the Compass manufactured in Ranjangaon will not only be sold in India but also exported to right-hand drive markets like UK, Japan and Australia.