Volkswagen said it has appointed Steffen Knapp as Director, Volkswagen Passenger Cars India. Knapp succeeds Michael Mayer who recently took up the role of ‘Head of Sales and Marketing’ for Volkswagen Passenger Cars – China. Steffen Knapp (48) has previously held leadership roles at brands like SEAT and Ford in different parts of Europe. In his previous roles, he has been responsible for several strategic and managerial roles. Knapp holds a Degree in Managerial Economics from European Business School, Schloss Reichartshausen (EBS), Oestrich-Winkel, Germany and American Graduate School of International Management, Arizona/USA. In his new role, Knapp will be reporting to Thierry Lespiaucq, Managing Director, Volkswagen Group Sales India Private Limited and will be responsible for driving the passenger car business in India.
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