Since the inception of its export business, Volkswagen India has been able to ramp up the export volumes and in just two and half years, 50,000 cars have been shipped to various countries. Starting with South Africa as the first, single export market, Volkswagen India now exports to 32 countries across three continents.
Volkswagen India started the export of cars from its Pune Plant in 2011. The big breakthrough for its export business came with the successful entry into the Mexican market with the Indian Vento in October 2013. Originally developed for Indian market, the Vento became an instant success in the sedan segment in the North American country as it replaced the Jetta Classico. This year, almost every third car manufactured at the Volkswagen Pune Plant will be shipped to Mexico.
Mr. Mahesh Kodumudi said, “The rising demand from Mexico mirrors the positive customer feedback of the Vento. Not only does this success help us in tackling the volatilities in the domestic market, but it also strengthens our export leg of the business in a sustainable way. With the success of our highest quality cars in this key market, we can further increase our scope of export to more countries in the near future.”
Volkswagen entered India with a long term strategy and a strong focus on the domestic market. The Volkswagen Vento was the first Volkswagen model that was completely custom designed for the Indian consumer. However, with its timeless design, robust build quality, highest safety and comfort and adequate space, the Vento became a testimony for German engineering made in India worldwide. Besides the Vento, even the Volkswagen Polo, made in Chakan is being exported to various destinations.
Additional to the completely built units, the parts and components of Volkswagen Vento and the Volkswagen Polo cars manufactured at the Pune Plant are also being shipped to Malaysia since April 2013. These parts and components are assembled in Malaysia for their local market.
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