Home News Winds of change: More and more women take up tools in 2-wheeler industry

Winds of change: More and more women take up tools in 2-wheeler industry

Winds of change: More and more women take up tools in 2-wheeler industry

Winds of change are blowing slowly across the shop floors of Hero MotoCorp, Bajaj Auto and Yamaha with women taking up tools to partake in manufacturing of two-wheelers, which has so far been a male bastion. As the call for women empowerment gets louder, these major two-wheeler manufacturers are responding with an aim to create a culture where women can stand shoulder to shoulder with their male counterparts to contribute to the growth of the companies. Most importantly, the companies found that not only women were as good as men in manufacturing jobs, their presence improved working atmosphere at the shop floors. In 2012, Yamaha Motor India experimented with ‘Pink Assembly Line’ initiative in collaboration with Uttar Pradesh government to run an assembly line for scooters managed entirely by women workers. Under the initiative, 200 women were hired to undergo an apprenticeship programme approved by the state government. After completion of the 3-year programme, today women workers at shop floors account for about 5-6 per cent of the total of around 8,000 workers at its manufacturing plants. Similarly, Hero MotoCorp initiated ‘Project Tejaswini’ to bring in women workforce in its manufacturing operations, while Bajaj Auto has an assembly line at its Chakan plant which is run by an all-women team producing high-end bikes like Dominar 400 and Pulsar RS 200.

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Last updated: March 20, 2024
by and Alex Morrell is a senior correspondent at Business Insider covering Wall Street at large.

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