Home Interviews Within the next three years, one would see a lot of Xgloo tents in India.

Within the next three years, one would see a lot of Xgloo tents in India.

Trifecta Design is the channel partner for Xgloo inflatable tents for Indian market. Samay Mehta, Managing Partner, shares more information on Xgloo inflatable tents with APF.

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What are the value-added services provided by Trifecta?

We provide services such as consultation on product configuration to meet customer`s requirement, brand positioning, cost optimisation, training on use and overcoming any hiccups.

What is the market for Xgloo product in India? What are the target market segments? 

Xgloo inflatable tents are completely brand able and customised to the clients` requirements. This product is extremely versatile and fits into various sub-markets like exhibitions; multiple activities for brand promotion like road shows, product launches, display areas in public spaces as in shopping malls, corporate parks, airports etc.

How suitable is this product in auto components and automobile sector?

Worldwide, the largest customer for Xgloo is auto sector. Brands like Mercedes-Benz, BMW, Audi, Jaguar, Alfa Romeo and many others are using this product for their various road shows and customer outreach programmes. Even motorcycle brands use Xgloo internationally. Therefore, we expect this product to make sense for the Indian market as well.

How is Xgloo a value for money proposition?

Key advantages of Xgloo include reusability, use in various climatic conditions from -25oC to 45oC, suitable for mufti-location events which enables a very quick turnaround of the investment made by the customer.

What are the product features which will benefit an exhibitor or user?

Reusability, freedom to configure the brand image, join two or more tents; durable but light weight, foldable and portable, which make it an extremely attractive proposition for the user. It is a German engineered product which has won the Red Dot award, the Oscar for this category of products.

How do you visualise the market for Xgloo?

It is an agnostic market having a huge potential in sporting events, retailer, FMCG, banks, insurance, hospitality, telecom, automobiles, industrial equipment, construction equipment and so on. Even if we tap a small percentage of the total potential, it will be a big business for us. Within the next three years, one would see a lot of Xgloo tents in India.

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