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ZF launches child road safety campaign in India

ZF, a leader in driveline and chassis technology as well as active and passive safety technology, has launched a child road safety campaign in India. The campaign uses a ‘safety bunny’ to educate children between 5-10 years about the basics of road safety. The initiative will initially address more than 10,000 students across Pune, Chennai, Hyderabad and Coimbatore. Suresh KV, President for ZF in India said, “Around 43 children die in road accidents in India every day, and an alarming 75 per cent of passenger vehicle users (driver, co-driver and rear) in India do not wear seat belts leading to an additional 15 deaths every day. As a leader in safety technology, road safety is our priority and we see a responsibility to educate society on how to be safe road users. This is the goal of our ‘Safety Bunny’ campaign.”

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Last updated: March 20, 2024
by and Alex Morrell is a senior correspondent at Business Insider covering Wall Street at large.

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