Taxi market has gained prominence over last 2-3 years, in the backdrop of entry of app based aggregators which has not only disrupted auto-rickshaw and traditional taxi market but also forced automotive OEMs to revise their growth and marketing strategies. A report released by ICRA stated that the Indian passenger vehicle industry is likely to ride on the strong growth potential of domestic taxi segment in the near term, whereas medium to long term growth will be supported by low car penetration level and increasing income level. “Considering strong demand and increasing penetration of such players in smaller town, Indian taxi market is poised for robust double digit growth over next 2-3 years. In FY2016, fleet sales (including cab aggregators) accounted ~9 per cent of Indian PV sales, which is expected to reach 15 per cent to 17 per cent level by FY2020,” stated the report.
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